Likely we all agree that a personal recommendation is the best recommendation of all. That?s why, as you?re making gift guide lenses, you should work hard to get personal. Here are 3 quick tips to help you get personal on your next gift guide lens.
1. Choose a product or item that you know and love. It?s really easy to write about what you know and even easier when you?re writing about something you can?t imagine living without. Whether it?s your favorite kitchen gadget, the dog toy that soothes Fido?s soul (and keeps him from driving you crazy), or the best, go-to tool in your workshop, think about something you love having around your house. If you like it, chances are other people will, too.
2. Be a problem solver. Think of something you own, an item that changed your life for the better. If you?re a dog owner who found a brush, a vacuum cleaner, or a magic potion that solved your dog-hair-in-the-house problem, think of all the other dog owners out there who still struggle with a pet who sheds too much. Tell your readers how this product saves you time and trouble ? and how it can do the same for them (or for someone on their gift list).
3. Be the bestie.? As you?re writing your lens, pretend you?re talking to your BFF. Tell her why you love this item and why it would make a great gift. Don?t write a sales pitch, just offer your friend a helping hand with information that will make her gift giving easier.
Has the perfect item popped into your head? If you?re a Giant Squid you might want to check out this quest before you start. It?s all about creating a personal gift recommendation from your point of view. Do a great job, complete the quest in time, and you?ll really have a reason to Celebrate!
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Source: http://hq.squidoo.com/tips/creating-a-gift-guide-get-personal/
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