There has been quite an uproar when Facebook started its new timeline feature for individuals and now that change is causing almost the same stir with businesses. In less than two weeks the dreaded timeline will become the standard for business pages too. What does that mean for your small business marketing efforts? There are already tons of creative examples of how businesses use their timeline cover. But what about your actual posts?
Timeline, first introduced to individual Facebook users, is a dramatic overhaul to the way content is presented across the social network. It is a vertically scrolling chronology of events, actions, status updates, and milestones. It is a brand?s history, spelled out for the world to discover and interact with. Now, Page owners can tell their brand?s story via this new, fluid, rich experience.
The most successful brands on Facebook will be masterful storytellers if the aim is to wholly realize the full potential of this new presentation layer.? And I?m not alone in that belief.
Here is a quick little video that gives you some great pointers on designing you business? facebook timeline.
Have you started working with your new timeline yet? Tell me about your experiences in the comment section below ? and please share this article while you?re at it.
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